Shopify Rollouts (native A/B testing)

Your Shopify store has had a free A/B testing tool since January 2026. It is called Rollouts. Most stores have never opened it.

Pop your email in and the PDF is yours, plus my weekly Shopify CRO teardowns. No spam, unsubscribe anytime.

What is inside

  • Find it: Online Store > Themes > Rollouts
  • How it works:
  • What you can test:
  • What it does not do: