Real Shopify CRO results
From real stores. Each case study covers the diagnosis, the approach, and the measurable impact.
Factory Direct Blinds: Multi-Sprint CRO, Custom Builder Rebuild + Technical SEO
Multi-sprint Shopify retainer: mobile PageSpeed 38 to 81, MeasureSafe upsell, GSC recovery, a 6,221-line product builder rebuilt, blog schema, and a reviews migration.
Tuff Pupper: Build-the-Kit Bundle System for a DTC Dog Gear Store
A native Liquid Build-the-Kit bundle system, a cart-aware add-on rail, and an ongoing CRO retainer for a DTC dog gear brand. Three-tier kits on every harness PDP, zero bundle apps.
Everly: Shopify Markets Currency Fix
Fixed Shopify Markets currency conversion: replaced 38 hardcoded USD prices with Liquid money filters, eliminated FOUC, CLS from 0.11 to 0.00.
Enea Studio: 6-Sprint Shopify Engineering
6-sprint Shopify engineering: SEO fixes, PDP grid redesign, variant filtering, metal swap, image fixes, all 5 Core Web Vitals green in 2026.
WD Electronics: CRO + SEO + Performance Retainer for a UTV Shopify Plus Store
Weekly CRO, SEO, and performance retainer on a UTV Shopify Plus store. 4-week funnel: reached checkout +30%, added to cart +28%, cart CLS 0.488 to 0.001.
DTC Teeth Whitening: Revenue Recovery
CRO roadmap for a DTC teeth whitening brand. 4 reviews vs competitors' 7,500+, 12-15 friction points, 64/100 performance. 8 quick wins identified.
Scandinavian Furniture: 0.11% CVR CRO + Traffic Quality Phase 2
87-commit CRO sprint for a used furniture store: ATC +41%, checkout +40%, total sales +51%. Phase 2 attacks the new bottleneck: 61% Meta traffic with 17s engagement.
Collegiate Apparel: Speed Audit & Fix
Performance audit: 33/100 Lighthouse, 7.9s LCP, 2,500ms TBT. App bloat diagnosis and phased fix plan. Estimated $3-5K/month lost revenue.
Varsity Gripz: $0 to 7-Figure in 12 Months
Built Varsity Gripz from zero to 7-figure revenue as Founding Ecommerce Lead. PDP optimization, bundle strategy, and dual DTC + B2B execution.
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