What I do

I find where your Shopify store leaks revenue. Then I fix it.

Every engagement starts with data. I audit your full conversion funnel, identify the highest-impact opportunities, and implement fixes that move the needle. No guesswork, no fluff.

15-30% avg CVR lift
100+ stores shipped
12+ years in ecom
4.96/5 Upwork rating

CRO Audits & Strategy

Starting at $500 · full audit $2K-$5K

Clients typically see 15-30% conversion lifts from audit recommendations.

Full-funnel conversion audit covering homepage, collection pages, PDPs, cart, checkout, and mobile experience. You get a prioritized action plan ranked by revenue impact.

  • GA4 and heatmap analysis
  • Checkout funnel drop-off diagnosis
  • Mobile vs. desktop gap analysis
  • Competitor benchmarking
  • ICE-scored implementation roadmap

Framework: Shopify CRO Audit Guide (5 steps, 100+ stores). Recent results: Factory Direct Blinds (mobile PageSpeed 38 → 81), WD Electronics (Plus, 9.3s → 2.7s LCP).

Shopify collection page being audited as part of a full-funnel CRO audit covering homepage, PDP, cart and checkout

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Checkout Optimization

Starting at $1,500 · full project $1.5K-$3K

Shop Pay converts 1.72x higher than standard checkout. I make sure you capture that.

Reduce checkout abandonment by simplifying the flow, adding trust signals, and configuring express payment options. Shopify Plus stores get advanced checkout extensibility work.

  • Checkout flow analysis and redesign
  • Shop Pay, Apple Pay, Google Pay setup
  • Trust badge and security signal placement
  • Form field optimization
  • Shopify Plus checkout UI extensions

See the Checkout Optimization Guide for the detailed approach.

Shopify PDP add-to-cart area with trust signals and accelerated payment routes into the optimised checkout

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Performance & Speed

Starting at $1,000 · CWV sprint $1K-$3K

Every 1-second improvement in load time increases conversions by 5-7%.

App bloat cleanup, Liquid loop optimization, image delivery, third-party script management, and Core Web Vitals fixes. I've delivered 50-80% load time improvements consistently.

  • Core Web Vitals audit (LCP, INP, CLS)
  • App bloat analysis and cleanup
  • Liquid template optimization
  • Image and asset delivery
  • Third-party script impact reduction

Free tools: CrUX Grader + App Bloat Detector. Deep dive: Core Web Vitals Optimization. Proof: Enea Studio moved every CWV to all-green.

PageSpeed Insights showing a client Shopify store passing all Core Web Vitals on mobile CrUX after performance optimization

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Custom Liquid Development

From $50/hr · project quotes on call

Replace $20-100+/month apps with clean custom code that loads faster.

Full-stack Shopify theme development, custom sections, product configurators, metafield integrations, and OS 2.0 builds. I write the Liquid so you stop paying for apps that slow your store down.

  • Custom theme development (OS 2.0)
  • Dynamic sections and blocks
  • Product configurators and custom forms
  • Metafield and metaobject integrations
  • Shopify Plus Script Editor work

See my approach: Shopify Liquid Development Guide.

Custom Shopify product builder rebuilt with modular Liquid plus vanilla JS to replace a 6,221-line jQuery monolith

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Not sure what you need?

I'll look at your store live and tell you where the biggest opportunities are. If you already know the scope, see how I work and the three engagement tiers — $500 audit, weekly retainer at $750-$1,000, or monthly retainer at a 12% discount.

Book a Call Free 30-min audit · Live store walkthrough · No pitch
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