Shopify CRO for $500K-$10M+ stores

I find where your Shopify store loses sales, then fix it.

12 years, 100+ stores. I find where your funnel loses sales and fix it in your theme myself. Audits from $500, fixes at $50 an hour.

Book a free call See Case Studies
  • 30 minutes, free
  • Live store walkthrough
  • No pitch, no commitment

Kaspian Fuad Shopify Select Partner · Upwork Top Rated Plus

1212+ Years in ecommerce
100100+ Shopify stores
+3030% Checkout rate, WD Electronics

Trusted by the brands I've built for

// where stores leak

Which one is costing you sales?

Three problems I get hired to fix, each from a real store, and what changed once I fixed them.

Three typical apps add about 480ms of main-thread blocking on mobile, past the 200ms target for the whole page page builder 220ms chat 150ms reviews 110ms 480ms blocked 200ms target main thread +280ms over

Your store is slow on phones.
Which app is it?

I track 197 Shopify apps. The median page builder alone adds about 220ms of mobile blocking time, past the 200ms target for the whole page.

fix.01 // Factory Direct Blinds

Rebuilt a heavy product builder and ran a speed and CRO program.

Mobile PageSpeed score went from 38 before to 81 after. mobile PageSpeed score
Read the case study 
On a phone, an email popup and a cookie banner cover the product while add to cart sits below the fold. 56% of mobile taps went to closing them. $1,290 10% off? sign up × cookies ok 56% of taps hit popups add to cart is below the fold

Mobile visitors browse, then leave without buying.

On Mobelglede, more than half of all mobile taps went to closing popups and cookie banners. Mobile conversion sat as low as 0.11%.

fix.02 // Mobelglede

Cleared the popups and moved add to cart into reach.

Total sales over 30 days rose 51 percent, from 1.00x before to 1.51x after. 30-day sales
Read the case study 
A $578 cart becomes $607.97 at checkout after $29.97 is added, and 62.9% of checkouts were abandoned 62.9% of checkouts abandoned cart $578.00 1 item checkout $578.00 $607.97 +$29.97 added

The price jumps at checkout and buyers walk away.

On WD Electronics, package protection was added without asking, so a $578 order showed $607.97 at checkout.

fix.03 // WD Electronics

Rebuilt the cart drawer that feeds checkout and cleared its JS errors.

Checkout abandonment went from 62.9 percent before to 43.2 percent after. Lower is better. abandonment, lower is better
Read the case study 

Not sure which leak is yours?

Book a free call or run the free First-Visit Scan 

// verified reviews

What clients say

Pulled straight from my Shopify Partner Directory and Upwork profiles. Nothing edited.

  • 4.8Shopify rating
  • Top Rated Pluson Upwork
  • 124Upwork jobs
  • 67Upwork reviews
Shopify Partner Directory
"I have worked with Kaspian for over six months and highly recommend him as a trusted Shopify development and conversion rate optimization (CRO) expert. Our business requires a highly complex product structure with virtually limitless customization options, completely outpacing Shopify’s native variant capabilities. Kaspian has proven to be a brilliant developer, consistently delivering stable, elegant technical solutions that ensure a seamless user experience. Beyond custom development, Kaspian has successfully driven an incredibly diverse range of initiatives for us, including CRO audits, complex Custom Product Builder migrations, core theme updates, cart optimizations, and technical SEO. We collaborate on a weekly basis, and he has become an invaluable partner as we scale our operations. If you need a developer who can solve genuinely hard e-commerce problems, Kaspian is the right person to bring onboard!"
Factory Direct Blinds Store build or redesign Jul 2026 Read case study
Shopify Partner Directory
"Kaspian was excellent to work with from start to finish. He’s efficient, responsive, and communicates clearly at every stage. He understood the brief quickly and translated it into a site that not only looks great but functions smoothly and feels well thought‑out. He was proactive with suggestions, quick to implement feedback, and delivered everything on time without unnecessary back‑and‑forth. The whole process felt straightforward and professional. I’m very happy with the final result and would confidently recommend him to anyone looking for a reliable, skilled web developer. I’ll definitely continue working with him on future projects."
SHADE Store build or redesign Jul 2026
Shopify Partner Directory
"I highly recommend Kaspain as a Shopify Expert. He recently helped optimize our store, tackling a comprehensive site audit, implementing critical speed improvements, fixing bugs, and providing a highly valuable CRO analysis. Kaspain's approach is exceptionally professional, precise, and distinctly proactive. He doesn't just wait for instructions; he identifies opportunities and finds solutions. A fantastic technical partner for any serious e-commerce business."
Casa Amar Website audit and optimization strategy Jul 2026
"Kaspian was excellent to work with. He quickly took ownership of our Shopify site, consistently identified opportunities without needing direction, and backed his recommendations with thoughtful analysis. His communication was clear, his work was high quality, and he required very little management. He thinks strategically, executes well, and genuinely cares about improving the business. Highly recommended!"
Upwork client Jul 2026
"Kaspian delivered exactly what was promised - fast, clean, and professional. He diagnosed the issues quickly, fixed everything on a duplicate theme without touching the live store, and even caught an additional issue outside of scope and resolved it proactively. Great communication throughout and turned it around in under 48 hours. Would absolutely work with him again."
Upwork client Mar 2026
"Communication with Md Kaspian has been smooth; each milestone was completed on time. He understood clearly the assignment and executed it perfectly. Highly recommend Md Kaspian for anything related to Shopify."
Upwork client May 2025
"Completed the store on time and on budget with minimal edits of required. Good job."
Upwork client May 2023
"great communicator. AAA+++ very knowledgeable. Well done. highly recommended.."
Upwork client Oct 2019
"Very great work! We will be hiring him again immediately for a more long term project."
Upwork client Jun 2019
"Great experience with Kaspian! He did everything to keep up with the requirements of the job and to meet the deadline! Will work with him for sure in the future! Highly recommended!"
Upwork client May 2019
"Kas is a great freelancer. He's dependable, attention to detail orientated and a great communicator. He's available when you need him and he's someone who's trustworthy and hardworking. Thanks for the great work, Kas!"
Upwork client Feb 2018
"Perfect to work with, gave additional advice that was above and beyond the requested job...i will defiantly work with again..."
Upwork client Sep 2017
"Great to work with. Very willing to put in the extra effort. Great communication! Does the job fast! Will def re-hire again. Strongly recommend."
Upwork client Jun 2017
"The best Freelancer I've worked with to date. Excellent work, timely and very skilled."
Upwork client Dec 2016
"Kaspian was very professional and willing to do a great job. Would hire him back without hesitation."
Upwork client Nov 2016
Shopify reviews Upwork reviews

// how I work

I measure first. Then I ship the fix.

Every fix I recommend comes from data I can show you on the call.

01 // measure
your store
02 // fix Ranked by impact then shipped in your theme, one at a time
03 // result +14% Higher conversion, same traffic conversion rate, WD Electronics

After a free call, it starts with a $500 audit.

Book a free call or see what's in the $500 audit 

// ways to work

Three ways to work with me. Prices included.

Every one begins with a free 30‑minute call. Pick the one that matches where your store is now.

Not sure what's broken?Best place to start Conversion Audit From $500 fixed price, 2 to 3 days Brands that want a senior second opinion before spending more on traffic, apps or a redesign. What's included Already know what's broken? Weekly Fix Sprint From $750 a week at $50/hr, stop any Friday An audit follow-up, a fix list or pre-launch work that has to ship in weeks, not months. What's included Want conversion owned? Monthly CRO Partner From $2,700 a month, 30 day notice Founders with steady traffic and nobody senior owning conversion, speed and the theme. What's included

// why hire me

Why brands hire me over the alternatives

Three ways to fix a Shopify store that leaks revenue, side by side.

// the F1 problem

AI is an F1 car. The driver decides where it finishes.

ChatGPT can audit a product page and write theme code in minutes. Hand that speed to someone learning on their own live store and it takes the first corner too fast: the wrong fix goes first, and the code lands straight on the live theme.

  • DIY with AI: quickest off the line, in the gravel at turn one
  • Same car, 12 years at the wheel: the racing line, checked before it goes live
Two identical F1 cars race. The learner takes the first corner too fast and spins into the gravel; the experienced driver takes the racing line and wins. 150 100 50 T1
How hiring me compares with doing it yourself with AI or hiring an agency
DIY with AI Agency Kaspian Fuad
Who does the work You, prompting a chatbot between everything else Passed between account managers and developers I do, and you talk straight to the developer writing the code
Shopify depth Confident answers that can't see your theme, apps or data Depends on who gets assigned 12 years, 100+ stores, Shopify Select Partner
Live store safety Pasted code goes straight onto the live theme Varies by team Built on a duplicate theme, every file checked once live
Proof No before and after numbers, and no one to call when it breaks Agency-wide case studies Before and after numbers per store, 4.8 Shopify rating, Top Rated Plus on Upwork

// free tools

Free Shopify tools I built

Three diagnostic tools I ship to every CRO engagement. Browser-only, no signup, no email gate.

All Free Tools

// 6 deep-dives

Start with these guides

Six deep-dives built from 100+ Shopify store audits. Free, no email gate.

Shopify CRO Audit: 5-Step Process

The exact playbook from 100+ store audits. GA4 funnel, checkout, PDP, speed, mobile, ranked by revenue impact.

Read the guide

Mobile CRO: 9 Fixes (2026)

Mobile sends 79% of Shopify traffic but only 68% of orders. Nine fixes from 100+ audits to close the gap.

Read the guide

Shopify Checkout Optimization

12 fixes that cut abandonment, including the four leaks I see on 8 of 10 audits. Shop Pay 1.72x lift, trust signals, mobile UX.

Read the guide

Shopify Liquid Best Practices 2026

The 8 Liquid mistakes I find in 8 of 10 stores. Render tag, operator precedence, metafields, money filters.

Read the guide

Core Web Vitals 2026: Fix LCP, INP, CLS

22.0s to 2.7s LCP, mobile PageSpeed 38 to 81. The exact Liquid code, image fixes, and INP cuts that did it.

Read the guide

Shopify Plus Checkout 2026

Checkout Extensibility is now mandatory. Nine rules for Functions, Web Pixels, and what broke after the August 26 cutover.

Read the guide
All Articles

// faq

Common questions

What people ask before booking a call.

Who is Kaspian Fuad?
Kaspian Fuad is a senior Shopify CRO consultant and Liquid developer with 12 years of ecommerce experience and 100+ stores audited. He helps DTC and B2B Shopify brands close the conversion gap between mobile and desktop, replace expensive apps with custom Liquid, and pass Core Web Vitals on real user data. Named results include +51% sales in 30 days for Mobelglede and +14% conversion rate for WD Electronics.

Who do you work with?
DTC and B2B Shopify brands doing roughly $500K to $10M in annual revenue, on Basic Shopify, Advanced, or Shopify Plus. Recent named clients include Enea Studio (luxury jewelry), Factory Direct Blinds (custom blinds), WD Electronics (UTV accessories), HelloSips (water bottles), Mobelglede (Scandinavian furniture), Casa Amar (handmade Moroccan rugs, Italy), and Everly. Industries cover jewelry, home goods, automotive, apparel, beverage, and B2B wholesale.

How much does a Shopify CRO engagement cost?
Three published options. A Conversion Audit is a fixed $500 for most stores (up to $5,000 for large Shopify Plus stores) and takes 2 to 3 business days. A Weekly Fix Sprint is $750 to $1,000 a week for 15 to 20 hours at $50 an hour. A Monthly CRO Partner retainer is $2,700 to $3,600 a month for 60 to 80 hours, which is $45 an hour. Every engagement starts with a free 30-minute call to confirm fit before any quote is sent.

Where are you based and what hours do you work?
I am based in Bangladesh (GMT+6) and work 5am to 10pm my time, 17 hours a day. That is 7pm to noon in US Eastern time (6pm to 11am in winter), midnight to 5pm in the UK (11pm to 4pm in winter), and 10am to 3am in Sydney. US mornings and most of the UK working day overlap live, and a message sent on a US afternoon is answered the same evening.

How is a freelance Shopify CRO consultant different from a CRO agency?
A solo senior consultant gives you the actual operator on every call and every line of code. No account managers, no junior strategists running the audit, no 30 percent agency overhead baked into the rate. You get one Shopify Top Rated Plus developer with 12 years and 100+ stores doing the diagnosis and the implementation. Agencies are right when you need parallel teams across paid media, design, and engineering at once. For focused Shopify CRO and Liquid work on a single store, a senior solo consultant ships faster and costs less.

How long does a Shopify CRO engagement take?
The Conversion Audit takes 2 to 3 business days from access to delivered report. Fix work then ships every week, with a Friday recap of what went live. Speed and Liquid fixes often show impact the same week, while A/B tests need 2 to 6 weeks to reach significance depending on traffic. Most audit backlogs take 3 to 6 weeks of sprints to clear.

Can you cite real client results with names?
Yes. Named case studies on this site cover Enea Studio (luxury jewelry, Athens), Factory Direct Blinds (custom blinds, US), WD Electronics (UTV accessories, Shopify Plus, US), Everly (DTC supplements, US), Mobelglede (Scandinavian furniture, Norway), Tuff Pupper (DTC dog gear, US) and Varsity Gripz (sports accessories). Anonymized ones cover a collegiate apparel brand, a DTC teeth whitening brand and a UK Shopify Plus B2B build. Each one shows real screenshots, the numbers from the store’s own analytics, and the changes shipped.

Show me your store. I’ll tell you what I’d fix first.

30 minutes on a video call with me. You share your store, I walk the pages that matter and name the first fixes I'd make. You keep them either way.

Book a free call Free 30-min call · Live store walkthrough · No pitch

Prefer email first? Tell me what is leaking and I will reply.