Shopify CRO Consultant · Available now

I Help Shopify DTC Stores Doing $500K-$10M+ Get 15-30% More Conversions

12 years, 100+ stores. I find where your funnel leaks revenue and fix it with data-driven CRO and custom Liquid development. Free 30-min strategy call, no pitch.

Book a Free Call See Case Studies
  • 30 minutes, free
  • Live store walkthrough
  • No pitch, no commitment
Shopify Expert
Top Rated Plus on Upwork
012+ Years Experience
0100+ Stores Optimized
030% Avg. CVR Lift

Proven Results

A few highlights from recent Shopify CRO and development projects.

Enea Studio Shopify luxury fine jewelry homepage thumbnail
Fine Jewelry - 6-Sprint Engineering

Enea Studio

6-sprint Shopify engagement: SEO fixes, PDP grid redesign, variant image filtering, dynamic metal swap, image resolution fixes, and a PageSpeed sprint that brought all 5 Core Web Vitals to passing green on real user data.

5/5 CWV Green
2.1s LCP
129ms INP
Read Case Study →
Factory Direct Blinds Shopify custom blinds store homepage thumbnail
Home & Interior

Factory Direct Blinds

Diagnosed 62% mobile ATC gap, rebuilt product builder, ran 5-sprint CRO + performance program.

38→81 PageSpeed
-88% LCP
62% ATC Gap
Read Case Study →
WD Electronics Shopify UTV accessories store homepage thumbnail
Automotive & UTV

WD Electronics

Full conversion audit uncovering critical performance, search, and checkout issues costing significant revenue.

15+ Issues
9.3s LCP
41/100 Mobile
Read Case Study →
All Case Studies

Free Shopify tools I built

Three diagnostic tools I ship to every CRO engagement. Browser-only, no signup, no email gate.

Shopify CrUX Grader

Real-user Core Web Vitals from Google's Chrome UX Report plus Shopify-specific Liquid fix snippets you can copy-paste. Sorted by impact.

Grade your store →

Shopify App Bloat Detector

Scans for 192 known apps across 18 categories and ranks them by Total Blocking Time so you know which app to kill first when CWV are failing.

Detect app bloat →

Shopify Hardcoded Price Detector

Scans rendered DOM for hardcoded prices that break Shopify Markets currency conversion. Shows exactly which strings to swap to the money filter.

Find broken prices →
All Free Tools

What I Do

Four areas where I drive the most revenue impact for Shopify brands.

CRO Audits & Strategy

Full-funnel conversion audits that find the 20% of fixes driving 80% of revenue lift. Homepage, PDP, cart, checkout, mobile.

Checkout Optimization

Reduce checkout abandonment with Shop Pay integration, form optimization, trust signals, and Shopify Plus checkout extensibility.

Performance & Speed

App bloat cleanup, Liquid loop optimization, image delivery, and Core Web Vitals fixes. Faster stores convert more.

Custom Liquid Development

Replace expensive apps with clean custom code. Product configurators, dynamic sections, metafield integrations, theme builds.
All Services

Featured Guides

The six deep-dives that have moved the most revenue across the 100+ Shopify stores I have audited.

Shopify CRO Audit: 5-Step Process

The exact playbook from 100+ store audits. GA4 funnel, checkout, PDP, speed, mobile, ranked by revenue impact.

Mobile CRO: 9 Fixes (2026)

Mobile sends 79% of Shopify traffic but converts at 68%. Nine fixes from 100+ audits to close the gap.

Shopify Checkout Optimization

12 fixes that cut abandonment, including the four leaks I see on 8 of 10 audits. Shop Pay 1.72x lift, trust signals, mobile UX.

Shopify Liquid Best Practices 2026

The 8 Liquid mistakes I find in 8 of 10 stores. Render tag, operator precedence, metafields, money filters.

Core Web Vitals 2026: Fix LCP, INP, CLS

22.0s to 2.7s LCP, mobile PageSpeed 38 to 81. The exact Liquid code, image fixes, and INP cuts that did it.

Shopify Plus Checkout 2026

Nine rules for Checkout Extensibility, Shopify Functions, and Web Pixels. The August 26 2026 deadline is non-negotiable.
All Articles

What Clients Say

All reviews from verified Upwork projects.

"Real user data: all Core Web Vitals are passing green. LCP 2.1s, INP 129ms, CLS 0.05. Your theme work covers exactly what needed to be done."
Voukolos T., Enea Studio Luxury jewelry, Athens. Shopify Plus Core Web Vitals sprint Read case study →
Named ClientCore Web VitalsShopify Plus
"Kaspian delivered exactly what was promised - fast, clean, and professional. He diagnosed the issues quickly, fixed everything on a duplicate theme without touching the live store, and even caught an additional issue outside of scope and resolved it proactively. Great communication throughout and turned it around in under 48 hours. Would absolutely work with him again."
Jack T., Everly® Custom-coded high-converting landing pages (Liquid / HTML / CSS / JS), Mar 2026 Read case study →
Named ClientReliableSolution OrientedClear Communicator
"Communication with Md Kaspian has been smooth; each milestone was completed on time. He understood clearly the assignment and executed it perfectly. Highly recommend Md Kaspian for anything related to Shopify."
Upwork - Multi-milestone Shopify build
Clear CommunicatorMilestone ProjectOn-Time Delivery
"Kas is a great freelancer. He's dependable, attention to detail orientated and a great communicator. He's available when you need him and he's someone who's trustworthy and hardworking."
Upwork - Long-term Shopify retainer
DependableDetail OrientedTrustworthy
"The best Freelancer I've worked with to date. Excellent work, timely and very skilled."
Upwork - Brooklyn, USA
Top FreelancerSkilledTimely
"Perfect to work with, gave additional advice that was above and beyond the requested job. I will definitely work with again."
Upwork - Shopify CRO consultation
Above and BeyondConsultativeRepeat Hire
"Great to work with. Very willing to put in the extra effort. Great communication! Does the job fast! Will def re-hire again. Strongly recommend."
Upwork - Quick-turn Shopify project
Fast DeliveryExtra EffortRepeat Hire
"Kaspian is a very skilled and efficient worker. He understood the task perfectly and did all the work without hassle. His communication skills are excellent. I will be using Kaspian again."
Upwork - Shopify development task
EfficientDetail OrientedRepeat Hire

Common Questions

What people ask before booking a call.

What does Kaspian Fuad do?
Kaspian Fuad is a senior Shopify CRO consultant and Liquid developer with 12 years of ecommerce experience and 100+ stores audited. He helps DTC and B2B Shopify brands close the conversion gap between mobile and desktop, replace expensive apps with custom Liquid, and pass Core Web Vitals on real user data. Engagements typically deliver 15-30% conversion rate lifts within 60-90 days.

Who do you work with?
DTC and B2B Shopify brands doing roughly $250K to $10M in annual revenue, on Basic Shopify, Advanced, or Shopify Plus. Recent named clients include Enea Studio (luxury jewelry), Factory Direct Blinds (custom blinds), WD Electronics (UTV accessories), HelloSips (water bottles), Mobelglede (Scandinavian furniture), Casa Amar (Italian beauty), and Everly. Industries cover jewelry, home goods, automotive, apparel, beverage, and B2B wholesale.

How much does a Shopify CRO engagement cost?
Focused CRO audits start at $500 to $2,000 depending on scope. Full-funnel audits with implementation roadmaps run $2,000 to $5,000. Ongoing CRO and development retainers start at $3,000 per month. Hourly Shopify development starts from $75 per hour, billed directly. Every engagement starts with a free 30-minute strategy call to confirm fit before any quote is sent.

Where are you based and what hours do you work?
I am based in Bangladesh (GMT+6) and work flexible hours covering US Eastern (EST), UK (GMT), and Australia (AEST). Typical reply window during business hours is 2 to 4 hours. Most clients are in the US, UK, EU, and Australia and have not had time-zone friction in years.

Are you available right now?
Availability changes weekly. The fastest way to find out is to book a free 30-minute strategy call on the contact page. If I cannot start your project, I will tell you on the call and recommend someone else if I know a good fit. No vague calendar games.

Do you work with Shopify Plus stores?
Yes. Many of my biggest wins come from Shopify Plus engagements where checkout extensibility, Script Editor, B2B catalogs, and custom Liquid unlock conversion lifts impossible on standard plans. I have shipped work on Plus stores in apparel, automotive, home, and B2B wholesale.

How do I hire you?
I work directly with clients now. Three direct paths and all of them start with a free call. (1) Book a 30-minute strategy call from the contact page (fastest, recommended). (2) Email [email protected]. (3) Message me on LinkedIn. Working directly skips platform fees on both sides and keeps the relationship simple. Upwork is where I built the track record (Top Rated Plus, 100+ jobs, 18,400+ hours over the last decade) and you can find me there for proof, but direct booking is faster, cheaper, and the way I prefer to be hired.

How is a freelance Shopify CRO consultant different from a CRO agency?
A solo senior consultant gives you the actual operator on every call and every line of code. No account managers, no junior strategists running the audit, no 30 percent agency overhead baked into the rate. You get one Shopify Top Rated Plus developer with 12 years and 100+ stores doing the diagnosis and the implementation. Agencies are right when you need parallel teams across paid media, design, and engineering at once. For focused Shopify CRO and Liquid work on a single store, a senior solo consultant ships faster and costs less.

How long does a Shopify CRO engagement take?
A focused CRO audit takes 5 to 10 business days from kickoff to delivered report. A full-funnel audit with implementation runs 3 to 6 weeks depending on backlog size. Retainer engagements ship a CRO sprint every 2 weeks (one diagnosis week, one implementation week) and most clients see their first measurable conversion lift within 30 days and statistically significant lifts within 60 to 90 days. Speed and Liquid fixes often show same-week impact. A/B tests reach significance in 2 to 6 weeks depending on traffic volume.

Can you cite real client results with names?
Yes. Named clients with public case studies on this site include Enea Studio (luxury jewelry, Athens), Factory Direct Blinds (custom blinds, US), WD Electronics (UTV accessories, Shopify Plus, US), Everly (DTC supplements, US), HelloSips (water bottles, US), Mobelglede (Scandinavian furniture, Norway), and Casa Amar (Italian beauty). Anonymized case studies cover collegiate apparel, scandinavian furniture marketplace, and DTC teeth whitening. Every case study contains real screenshots, real GA4 numbers, and the actual code or design changes shipped.

Ready to find the revenue your store is leaving on the table?

I'll walk through your store live and show you the top 3 conversion opportunities I spot.

Book a Call Free 30-min audit · Live store walkthrough · No pitch

Prefer email first? Tell me what is leaking and I will reply.