Shopify Search & Discovery Setup Checklist
Shopify ships a free app called Search & Discovery that runs your collection filters, search synonyms, and product recommendations. Most stores install it and never open the settings again.
This one-page checklist covers the settings worth switching on, in order.
What’s inside
- Filters: filter groups on collections, metafield-driven filters, and a sensible default sort
- Synonyms: catching the searches that currently return nothing
- Recommendations: automatic versus hand-picked complementary cross-sell
- Search merchandising: pinning products to the top for seasonal queries
It is built into Shopify, it is free, and it takes an afternoon to set up properly. This is the order I work through it in on a client store.