Browse by topic
Every post I write, grouped by the work it belongs to. Pick a topic to see the full set, or read the whole feed on the blog.
Shopify app comparisons with the blocking time I measured and the real monthly price, across reviews, email, chat, popups, subscriptions, tracking and more.
34 posts CROShopify CRO guides from 100+ stores: full-funnel audits, checkout optimization, mobile conversion, and the fixes that actually move revenue.
46 posts PerformanceShopify speed and Core Web Vitals guides: fix LCP, INP, and CLS with real Liquid, image, and script techniques, plus the measured cost of slow apps.
18 posts LiquidShopify Liquid and theme development: filters, tags, section schema, metaobjects, Functions, and the CLI, with copy-paste code that replaces slow apps.
63 posts SEOShopify technical SEO: canonical and duplicate-content control, hreflang, JSON-LD structured data, and the crawl-budget fixes that lift rankings.
11 posts Agentic AIShopify agentic commerce and AEO: how storefronts get cited and bought by AI, agentic checkout mechanics, and controlling AI crawlers with robots and llms.txt.
13 posts PlusShopify Plus guides: checkout extensibility, UI extensions, Functions, and the high-volume optimization work that only Plus unlocks.
7 posts