What I Do

I Find Where Your Shopify Store Leaks Revenue. Then I Fix It.

Every engagement starts with data. I audit your full conversion funnel, identify the highest-impact opportunities, and implement fixes that move the needle. No guesswork, no fluff.

CRO Audits & Strategy

Clients typically see 15-30% conversion lifts from audit recommendations.

Full-funnel conversion audit covering homepage, collection pages, PDPs, cart, checkout, and mobile experience. You get a prioritized action plan ranked by revenue impact.

  • GA4 and heatmap analysis
  • Checkout funnel drop-off diagnosis
  • Mobile vs. desktop gap analysis
  • Competitor benchmarking
  • ICE-scored implementation roadmap

Read the full Shopify CRO Audit Checklist to see my framework.

Discuss a CRO Audit →

Checkout Optimization

Shop Pay converts 1.72x higher than standard checkout. I make sure you capture that.

Reduce checkout abandonment by simplifying the flow, adding trust signals, and configuring express payment options. Shopify Plus stores get advanced checkout extensibility work.

  • Checkout flow analysis and redesign
  • Shop Pay, Apple Pay, Google Pay setup
  • Trust badge and security signal placement
  • Form field optimization
  • Shopify Plus checkout UI extensions

See the Checkout Optimization Guide for the detailed approach.

Discuss Checkout Optimization →

Performance & Speed

Every 1-second improvement in load time increases conversions by 5-7%.

App bloat cleanup, Liquid loop optimization, image delivery, third-party script management, and Core Web Vitals fixes. I've delivered 50-80% load time improvements consistently.

  • Core Web Vitals audit (LCP, INP, CLS)
  • App bloat analysis and cleanup
  • Liquid template optimization
  • Image and asset delivery
  • Third-party script impact reduction

Deep dive: Shopify Liquid Loop Optimization.

Discuss Performance Work →

Custom Liquid Development

Replace $20-100+/month apps with clean custom code that loads faster.

Full-stack Shopify theme development, custom sections, product configurators, metafield integrations, and OS 2.0 builds. I write the Liquid so you stop paying for apps that slow your store down.

  • Custom theme development (OS 2.0)
  • Dynamic sections and blocks
  • Product configurators and custom forms
  • Metafield and metaobject integrations
  • Shopify Plus Script Editor work

See my approach: Shopify Liquid Development Guide.

Discuss a Development Project →

Not Sure What You Need?

Book a free 30-minute strategy call. I'll look at your store live and tell you where the biggest opportunities are.

Book Free Strategy Call