Kaspian Fuad - Shopify CRO Consultant and Liquid Developer
About

Shopify CRO Consultant & Liquid Developer

I'm Kaspian Fuad. I help DTC brands find where their Shopify store leaks revenue - then I fix it with data-driven CRO audits and custom Liquid development. 12 years in ecommerce, 100+ stores optimized.

Based in Bangladesh, working with clients across the US, UK, Australia, and Europe.

Top Rated Plus Shopify Expert 100+ Jobs Completed
12+ Years in Ecommerce
100+ Stores Optimized
18,400+ Hours on Upwork
15-30% Avg. CVR Lift

What I Do for Shopify Brands

Two core disciplines that compound - I find the conversion problems and build the fixes.

Conversion Rate Optimization

Full-funnel CRO audits covering homepage, collection pages, PDPs, cart, and checkout. I use GA4 analytics, heatmap data, and checkout funnel analysis to find the 20% of fixes that drive 80% of revenue lift. Most clients see 15-30% conversion rate improvements from audit recommendations.

  • GA4 & heatmap analysis
  • Checkout flow optimization
  • Mobile conversion gap diagnosis
  • A/B testing strategy & execution
  • ICE-scored implementation roadmaps
See CRO results in case studies →

Shopify Liquid Development

Custom Liquid development, OS 2.0 theme builds, product configurators, checkout modifications (Plus), metafield integrations, and performance optimization. I write the code that replaces $20-100+/month apps with clean, fast custom solutions.

  • Custom Liquid & OS 2.0 themes
  • Shopify Plus checkout extensibility
  • Core Web Vitals optimization
  • App replacement with custom code
  • Metafield & metaobject integrations
View all services →

Results That Speak

A few highlights from recent Shopify CRO and development projects.

25,285 Dupes Fixed Enea Studio - full technical SEO audit across 679 URLs, fixed broken H1s on every page, eliminated duplicate product links, implemented structured data. 38 → 81 PageSpeed Factory Direct Blinds - diagnosed 62% mobile ATC gap, rebuilt product builder, improved mobile PageSpeed by 113%. 15+ Issues Found WD Electronics - full conversion audit uncovering 9.3s LCP, broken search, checkout sticker shock, and missing BNPL.
All Case Studies

12 Years in Ecommerce

From building my first online store to optimizing 100+ Shopify brands.

2014

Started in Ecommerce

Began building online stores and learning what makes people click "buy" - and what stops them. First exposure to conversion optimization through real revenue impact.

2016-2020

Agency & In-House Shopify Work

Worked agency-side and in-house across dozens of Shopify stores. Learned that most "redesigns" fail because they optimize for aesthetics, not conversions. Developed a data-first approach to every project.

2020-Present

Independent Shopify CRO Consultant

Went independent to focus exclusively on Shopify CRO and Liquid development. Reached Top Rated Plus on Upwork with 100+ completed jobs and 18,400+ hours billed. Clients across US, UK, Australia, and Europe.

2026

Enea Studio: Technical SEO Overhaul

Ran a full-scope technical SEO audit on a 679-page Shopify jewelry store. Fixed broken H1 hierarchy across every page, eliminated 25,285 duplicate product URLs from Liquid template code, implemented structured data for rich results, and resolved desktop Core Web Vitals failures.

Technical Stack

Shopify Liquid OS 2.0 Themes Shopify Plus Checkout Extensibility JavaScript CSS/SCSS Core Web Vitals GA4 Analytics Hotjar / Heatmaps A/B Testing Shopify APIs Metafields & Metaobjects Klaviyo Rebuy Smart Cart Script Editor

Ready to Fix Your Store's Conversion Leaks?

Book a free 30-minute strategy call. I'll look at your store live and identify the top 3 revenue opportunities.

Book Free Strategy Call Read My CRO Framework