Proof Over Promises

Case Studies

Real Shopify CRO results from real stores. Each case study covers the diagnosis, the approach, and the measurable impact.

Health & Wellness - Supplements (DTC)

Everly® - Shopify Markets Multi-Currency & FOUC Fix

How I fixed Shopify Markets currency conversion and eliminated FOUC on a custom Shopify landing page — replaced 38 hardcoded USD prices with dynamic Liquid money filters, removed an async JavaScript price rewriter causing CLS of 0.11, and brought layout shift to 0.00.

0.11 → 0.00 CLS Score
38 → 0 Hardcoded Prices
90 Lines of JS Removed
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Fine Jewelry - Lab-Grown Diamonds

Enea Studio: Technical SEO Audit for Shopify Jewelry Store

Full technical SEO audit for Enea Studio: fixed 679 broken H1 tags, eliminated 25,285 duplicate product URLs from Liquid template code, implemented CollectionPage and BreadcrumbList structured data, and resolved desktop Core Web Vitals failures on a Shopify 2.0 jewelry store.

679 URLs Crawled
679/679 H1 Issues
25,285 Duplicate Links
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Automotive & UTV Accessories

WD Electronics: Conversion & UX Audit for UTV Store

Full conversion and UX audit for a UTV and automotive accessories Shopify store. Diagnosed 9.3s mobile load time, broken search, checkout sticker shock, and missing BNPL - with a prioritized fix roadmap.

41/100 Mobile Lighthouse
9.3s Mobile LCP
0.9 (Critical) CLS
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Health & Beauty - DTC Oral Care Anonymous Client

DTC Teeth Whitening Brand - Revenue Recovery Roadmap

Revenue recovery CRO roadmap for a DTC teeth whitening brand with 12-15 friction points, a critical social proof gap (4 reviews vs competitors' 7,500+), and 64/100 performance score.

12-15 Friction Points
64/100 Performance
4 vs 7,500+ Social Proof Gap
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Furniture - Premium Used/Vintage Scandinavian Anonymous Client

Scandinavian Furniture: CRO Proposal for 0.2% CVR

CRO analysis for a premium used Scandinavian furniture marketplace with 0.2% conversion rate, 3,500 monthly visitors, and critical trust signal gaps suppressing purchases of high-ticket vintage pieces.

0.2% Conversion Rate
3,500 Monthly Visitors
$800-3,000+ Avg. Product Price
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Apparel - Collegiate & University Wear Anonymous Client

Collegiate Apparel: Performance Audit & Speed Fix

Performance audit for a collegiate/university apparel Shopify store. Diagnosed 33/100 Lighthouse score, 7.9s LCP, and 2,500ms TBT - estimated $3-5K/month in lost revenue from slow load times.

33/100 Lighthouse Score
7.9s LCP
2,500ms TBT
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Shopify CRO

Varsity Gripz - $0 to 7-Figure Revenue in Under 12 Months

How Kaspian Fuad helped Varsity Gripz scale from $0 to 7-figure annual revenue in under 12 months through Shopify CRO, checkout optimization, and AOV growth strategies.

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Home & Interior - Custom Window Blinds

Factory Direct Blinds: CRO Audit & Performance Fix

How I diagnosed a 62% mobile ATC gap, built a custom MeasureSafe upsell system, overhauled the product builder, and improved mobile PageSpeed from 38 to 81 for a US window blinds ecommerce store.

38 → 81 Mobile PageSpeed
22.0s → 2.7s LCP
62% Mobile ATC Gap
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